Are you planning to visit one of the American Girl doll stores with your favourite girl? Here are 11 tips for planning a memorable visit to one of the American Girl stores.
My daughter is a huge fan of American Girl dolls. Browsing the catalog and website is entertaining, but actually visiting a store is an entirely different level of excitement. It’s so much more than a toy store; it’s an experience to remember.
If you are visiting one of the many store locations around the USA or the specialty boutiques in Canada and Mexico City, use these tips to ensure a memorable visit to American Girl.
1. Bring Your Doll and Camera
It’s not just the girl who has all the fun. Bring her doll along on your visit. My daughter loves taking pictures of her Truly Me doll making friends with the other dolls. The Girl of the Year usually has a tableau with a life-size picture of the Girl that your child can stand next to for a fun photo.
One of my daughter’s favorite souvenirs of her New York store visit is the American Girl magazine cover featuring her headshot taken at the Photo Studio. If you buy a doll during your visit, take it out of the box for your girl to carry around the store. When we have a whole day of sightseeing, as we did in New York City, my girl brings along a miniature doll.
2. Use the Free Personal Shopper
Previously, I never bothered with a Personal Shopper. Now that I have tried this complimentary service; I’ll use one every time. The Personal Shopper does not work on commission; she’s there to ensure you have the best time possible at the store. Some kids are overwhelmed by the variety, and she can help them narrow down the choices.
My favorite perk is skipping the line at the doll salon and checkout. I enjoyed touring the store while hearing about what makes each historical BeForever doll special and what merchandise was there for a limited time only.
A Personal Shopper can notify you when out-of-stock items are back in inventory and arrange to ship it. If someone wants to buy a gift for you daughter, she can set it aside for quick store pickup or help that person go through the wish list.
While you can normally make an appointment just a few days ahead of your visit, book months in advance for the peak crowd times such as when the Girl of the Year is announced on January 1 and in June when the movie premieres.
3. Take the Time to Dine
Most USA stores have either a Café or Bistro. The fancy Cafés at American Girl flagship stores in Los Angeles, Chicago and New York offer fixed price, multi-course meals during set seating times. The casual Bistros have à la carte menus with flexible dining times throughout the day.
Whenever we eat at the Bistro, I’m glad that we have the choice of simply splitting a dessert as an afternoon snack or going all out with a 3-course meal for lunch. The menu offers dishes that appeal to both kids and adults. Dolls have their own seat at the table, and they even get a miniature cup and saucer for the meal. If you did not bring a doll, you can borrow one. Advance reservations are highly recommended.
4. Make a Stop at the Doll Salon and Spa
If your girl’s doll gets a lot of playtime and loving, it may be time for her to visit the Salon. Choose from a variety of hairstyles or restore the doll’s original hairdo, especially those with curls. I have seen them work wonders transforming a crazy head of tangles on Kaya to looking like she was fresh out of the box.
Appointments cannot be made in advance unless you are using a personal shopper, so put your name on the list as soon as you arrive at the store and plan on waiting a few hours on busy days.
When she was younger, my daughter unwisely decided to use lip gloss as a lotion on her doll, and a visit to the Doll Spa for a pampering and scrub had her looking much cleaner. Dolls can get a little bling by having their ears pierced at the salon, too.
5. Check the Special Events Calendar
Something fun always seems to be happening every week at the American Girl store such as cookie decorating or a dance party. Off-site excursions like taking the girls to the theatre, a sports game, or the zoo are offered as well.
The Girl of the Year movie premiere is the most popular event and books up quickly. These all require a reservation and payment. Free drop-in Craft Events at the store are open to everyone.
6. Touch the Displays
I was so glad to find out that the store staff does not mind customers fiddling with the displays that are out in the open. In fact, they fully expect it. They understand how excited girls get about finally being able to manipulate the dolls and doll-sized merchandise that they have been gazing at in the catalog. It certainly makes a mama’s job easier to not have to constantly repeat, “Don’t touch.”
7. Browse the Bookstore
One of the best parts of American Girl is the inspiring books for each BeForever doll. It’s a wonderful way to make a period of history come alive for a child and make it relatable. Each doll has a series of books that tell her story including a mystery and a choose-your-own adventure. Bitty Babies and Bitty Twins are featured in picture books. The book section also has a collection of activity books that my craft-loving daughter really relishes.
Advice books are aimed at issues a maturing girl may deal with such as friendship troubles, handling money or starting middle school. The Care and Keeping of You is an age-appropriate set covering girls’ changing bodies and emotions. Many of my mommy friends find it to be an excellent way to broach the difficult subject of puberty with their daughters.
8. Prepare to be Patient
The first time that my daughter visited the American Girl store, she wanted to look around for hours. There is so much to see and touch. I reminded myself that my gift to her was not merely buying the items but also allowing her the time to fully explore and delight in the experience.
Maybe you could reward your girl for being patient at an art museum or other grownup place with equal time at the American Girl store. If you have other people in your group, they can relax on cushioned benches around the store.
9. Have a Birthday Celebration
Every time that we have visited, a birthday is always being celebrated in the restaurant or private dining room. Guests receive a themed goody bag, meal and cake and ice cream. Each doll receives a tiara and a seat at the table. Deluxe parties include a table activity and craft, too. If you have bought a special American Girl gift for the occasion, it can be brought out and presented along with the cake.
10. Stay Overnight at a Partner Hotel
If you are ready to splurge and stretch the experience overnight, call the American Girl store you will be visiting to see if it has nearby partner hotels. In Houston, the Westin hotel offers the American Girl Experience Package. It includes a travel doll bed which is your girl’s to keep, an in-room Family Movie, breakfast and a treat. Make an appointment at Brush & Blush salon during your stay for your girl to get a hairstyle that matches her doll. American Girl Slumber Party options in an Executive Suite are also available.
11. Remember to Enjoy the Moment
As with many other interests in my kids’ lives, I know that this phase of playing with American Girl dolls will eventually pass. Who knows? She may grow up and pass them on to her own daughter. One of the reasons Samantha was reintroduced is that girls wanted to buy new accessories to go with their mama’s childhood Samantha doll that had been handed down to them. Isn’t it sweet that a whole new generation is falling in love with American Girl?
American Girl hosted us on our visit to their store and provided us with a personal shopper. As always, all opinions are my own.
Michele Chan-Thomson
Guest Author
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Jen @ Living in His Way
I haven’t been to a store but my daughter would absolutely love to eat lunch with her doll! So fun!
Kara Williams
We never made it to an American Girl store when my daughter was in that phase…. alas, now it’s all about Instagram and boys. 😉
Angela Marriott
We have never been to an American girl store , but my girls would love the accessories.
jeannine d
We have never been to a American girl doll store but I am sure my youngest would love it! She wouldlove shopping for clothes for doll and her then lunch
twitter.com/tgruber
We’ve visited American Girl stores many times in NYC and the Boston area and I have to say I miss it now that my daughter is getting older. I never knew about the personal shopper so that is a great tip!
Corinne
LOVE LOVE American Girl. So excited they’re now in Toronto!
Sarah De Diego
I’ve never been to one of their stores but I know that my daughter would absolutely love it! Hope to make it some day. Thanks for giving me so many reasons to visit!
Besos, Sarah
Journeys of The Zoo
Allison
I have an 11-year-old daughter, and somehow have missed the American Girl store experience so far. Maybe we can use these tips before she grows out of it entirely!
Kimberly
We haven’t been to one of the stores, but I think my daughter would really like the hair salon.
Katie
I love the personal shoppers. If there’s something that’s out-of-stock online they will search high and low for it.
Colleen Lanin
I’ve never been to an American Girl Store but my daughter does love the books!
Lisa
Advice about how to be connected with a personal shopper? We prefer the brunch menu, and my daughter would like her new Lea doll to be with us, which only gives us a half hour to get into the store, purchase the doll and get to the seating. Anything to speed the process up would be helpful. Love all these tips! Thank you!
Lisa Goodmurphy
Hi Lisa,
We have used a personal shopper on only one occasion and she approached us as we were browsing in the store. I noted, however, on the American Girl website that an appointment can be made ahead of time with personal shoppers. Since you will be short on time then that would likely be the best option for you and your daughter. I’m not sure which American Girl Place location that you are visiting but when I look online at the New York location and scroll to the bottom of the page there is a contact form for requesting a personal shopper. If you select the retail location that you are visiting then you should find the contact form at the bottom of the page if there are personal shoppers available at that location.
Have a great American Girl experience!!
Lisa
Claudia
Good Afternoon,
I have never been to the store or had the experience. I am planning on doing this with my granddaughter. I am hoping to do it in January. We will be going to the Chicago store. Do we need to make reservations? Also, she does not have an American girl as of yet. May we purchase then and still have a great experience or should I purchase one prior? I am new to this.
Claudia
Lisa Goodmurphy
Hi Claudia,
If you are only planning only to visit the store then you don’t need reservations, however, if you plan to dine at the cafe then you should make a reservation online ahead of time. You can find information about making reservations at the Chicago store here https://www.americangirl.com/retail/chicago.html – they are currently taking reservations through March 24th.
If you are planning to dine at the cafe then your granddaughter will want to have her doll prior to dining. You can purchase the doll when you arrive at the store and staff will remove it from the box for you so she can carry the doll with her. Just allow ample time to make the purchase prior to your dining reservations. It might be a good idea to have her look at the dolls online before visiting the store so that she has decided which one she wants – there are a lot of choices!
Have a wonderful time!!
Lisa